Brand Guidelines
Resources for presenting the Octopus brand consistently and professionally.
How to write Octopus
The brand name is "Octopus", one word, always capitalized. When additional context is needed, use "Octopus Code Review" as the descriptive form.
Brand name
"Octopus" is the primary brand name. Use it standalone whenever the context is clear.
Octopusoctopus, OCTOPUS, Octo-pusDescriptive form
When you need to clarify what the product does, in SEO, directory listings, or first mentions, use "Octopus Code Review".
Octopus Code ReviewOctopus CR, OctopusCR, OCRIn sentences
"Octopus" refers to both the product and the company. Don't prefix it with "the" in product context.
Octopus reviews your PRsThe Octopus reviews your PRsLogo assets
Use the Octopus logo with sufficient whitespace. Don't alter, rotate, or recolor the logo.
- Use the logo with ample clear space around it
- Use official files from this page
- Keep the logo proportional when resizing
- Alter, distort, or rotate the logo
- Change the logo colors or gradient
- Add effects like shadows or outlines
- Place the logo on busy or low-contrast backgrounds
Color palette
The Octopus brand palette is built around teal — derived from the logo gradient — complemented by neutral dark tones.
Octopus Teal
#10D8BE
rgb(16, 216, 190)
Primary brand color. Used in the logo gradient and accents.
Mint
#C0F4DA
rgb(192, 244, 218)
Light tint from the logo gradient. Use for highlights.
Aqua
#1DFAD9
rgb(29, 250, 217)
Bright accent from the logo gradient.
Ink
#0C0C0C
rgb(12, 12, 12)
Primary dark background.
Charcoal
#161616
rgb(22, 22, 22)
Card and panel backgrounds.
White
#FFFFFF
rgb(255, 255, 255)
Text on dark backgrounds and light-mode primary.
Typeface
Octopus uses Public Sans as its primary typeface — a strong, neutral, open-source sans-serif.
Aa
Public Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Please don't use our brand assets in ways that are confusing, misleading, or harmful.
For questions, reach out at [email protected]